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Facial Care in Venezuela to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Venezuela (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at VEF723,267.4m ($337.1m) in 2009, representing a CAGR of 17.1% since 2004.
-By the end of 2014, the facial care category will be worth VEF1,319,185.7m ($614.8m), with an expected CAGR of 12.8% between 2009 and 2014.
-The facial care market volume totaled 65.5 million units in 2009, representing a CAGR of 12.1% since 2004.
-By the end of 2014, the facial care market will total 100.7 million units, with an expected CAGR of 9% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 71.2% of the total value) followed by anti-agers and night cream, with a 10% and 7.6% market share, respectively. Creams and gels, face mask and fade cream form the next largest segments with a 2.4%, 2.35% and 2% market share, respectively. Toner, exfoliating scrubs, cleansing wipes and pore strips constitute the remaining segments with a 1.9%, 1.2%, 1% and 0.4% market share, respectively.
-Belcorp is the market leader with a 21% share of the market.
Facial Care in Venezuela (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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