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Body Care in Vietnam to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Body Care in Vietnam (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at VND252,471.4m ($15.5m) in 2009, representing a CAGR of 5.1% since 2004.
-By the end of 2014, the body care category will be worth VND328,968.5m ($20.2m), with an expected CAGR of 5.4% between 2009 and 2014.
-The body care market volume totaled 4.9 million units in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the body care market will total 5.4 million units, with an expected CAGR of 2.1% between 2009 and 2014.
-The body care market was led by mass body care (representing 80.1% of the total value), with premium body care accounting for the remaining 19.9% share.
-Unilever is the market leader with a 34.3% share of the market.
Body Care in Vietnam (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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