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Facial Care in Vietnam to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Vietnam (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at VND1,208,509.5m ($74.1m) in 2009, representing a CAGR of 9.7% since 2004.
-By the end of 2014, the facial care category will be worth VND2,002,517.8m ($122.8m), with an expected CAGR of 10.6% between 2009 and 2014.
-The facial care market volume totaled 19.3 million units in 2009, representing a CAGR of 7.3% since 2004.
-By the end of 2014, the facial care market will total 28.8 million units, with an expected CAGR of 8.3% between 2009 and 2014.
-The facial care market was led by creams and gels (representing 30% of the total value) followed by exfoliating scrubs and face mask, with a 19.9% and 14.8% market share, respectively. Pore strips, anti-agers and other moisturizers form the next largest segments with a 13.4%, 6.6% and 6.4% market share, respectively. Night cream, cleansing wipes, fade cream and toner constitute the remaining segments with a 3.5%, 3.2%, 2.1% and 0.2% market share, respectively.
-Johnson & Johnson is the market leader with a 37.1% share of the market.
Facial Care in Vietnam (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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