|
|
 |
|
Viewing report
|
|
|
|
Cereal Bars in Austria to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Cereal Bars in Austria (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The cereal bars category was valued at €38.9m ($57m) in 2009, representing a CAGR of 10.9% since 2004.
-By the end of 2014, the cereal bars category will be worth €63.7m ($93.3m), with an expected CAGR of 10.4% between 2009 and 2014.
-The cereal bars market volume totaled 3.9 million kg in 2009, representing a CAGR of 15.4% since 2004.
-By the end of 2014, the cereal bars market will total 5.9 million kg, with an expected CAGR of 8.5% between 2009 and 2014.
-The cereal bars market was led by other bars (representing 58.3% of the total value) followed by granola/muesli bars, with a 33.7% share. Sports and energy bars accounts for the remaining 8.1% share.
-Hero AG is the market leader with a 44.8% share of the market.
Cereal Bars in Austria (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
