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Chocolate in Austria to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Chocolate in Austria (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The chocolate category was valued at €784.6m ($1,149.3m) in 2009, representing a CAGR of 1.4% since 2004.
-By the end of 2014, the chocolate category will be worth €859.7m ($1,259.3m), with an expected CAGR of 1.8% between 2009 and 2014.
-The chocolate market volume totaled 81.9 million kg in 2009, representing a CAGR of 1.8% since 2004.
-By the end of 2014, the chocolate market will total 86.8 million kg, with an expected CAGR of 1.2% between 2009 and 2014.
-The chocolate market was led by molded bars (representing 27.9% of the total value) followed by chocolate countlines and boxed chocolate, with a 23.2% and 22% market share, respectively. Other chocolate, novelties and chocolate straightlines constitute the remaining segments with an 11.3%, 8.7% and 6.9% market share, respectively.
-Mars, Inc. is the market leader with a 28.5% share of the market.
Chocolate in Austria (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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