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Sugar Confectionery in Austria to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 38
Introduction
This databook provides key data and information on the Sugar Confectionery in Austria (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The sugar confectionery category was valued at €280.7m ($411.2m) in 2009, representing a CAGR of 5.8% since 2004.
-By the end of 2014, the sugar confectionery category will be worth €354.4m ($519.1m), with an expected CAGR of 4.8% between 2009 and 2014.
-The sugar confectionery market volume totaled 29.2 million kg in 2009, representing a CAGR of 5.5% since 2004.
-By the end of 2014, the sugar confectionery market will total 34.8 million kg, with an expected CAGR of 3.6% between 2009 and 2014.
-The sugar confectionery market was led by gums & jellies (representing 27.6% of the total value) followed by regular mints and medicated confectionery, with a 17.5% and 15.81% market share, respectively. Hard boiled sweets, caramels & toffees and other sugar confectionery form the next largest segments with a 15.8%, 11.8% and 8.6% market share, respectively. Power mints accounts for the remaining 2.9% share.
-Nestle S.A. is the market leader with a 49.6% share of the market.
Sugar Confectionery in Austria (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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