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Gum in Austria to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Gum in Austria (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gum category was valued at €72.2m ($105.8m) in 2009, representing a CAGR of 2% since 2004.
-By the end of 2014, the gum category will be worth €80.3m ($117.6m), with an expected CAGR of 2.1% between 2009 and 2014.
-The gum market volume totaled 3.7 million kg in 2009, representing a CAGR of 2.2% since 2004.
-By the end of 2014, the gum market will total 3.9 million kg, with an expected CAGR of 1.3% between 2009 and 2014.
-The gum market was led by chewing gum - sugar free (representing 57.6% of the total value) followed by chewing gum - regular and chewing gum - functional, with a 16.1% and 14.4% market share, respectively. Bubble gum accounts for the remaining 11.9% share.
-Mars, Inc. is the market leader with a 50% share of the market.
Gum in Austria (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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