Global Brandy to 2014 (Spirits)
Datamonitor, January 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Brandy (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at $29,609.9m in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the brandy category will be worth $34,245.2m, with an expected CAGR of 3% between 2009 and 2014.
-The brandy market volume totaled 1,082.6 million liters in 2009, representing a CAGR of 2.1% since 2004.
-By the end of 2014, the brandy market will total 1,184.2 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 45.8% of the total value) followed by fruit brandy and cognac, with a 30.3% and 23.6% market share, respectively. Armagnac accounts for the remaining 0.3% share.
-United Spirits Limited is the market leader with an 18.6% share of the market.
Global Brandy (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: brandy
Chapter 2 Definition
Chapter 3 Category Analysis: Brandy
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Brandy, Global, value by segment ($m), 2004-14
Figure 2: Brandy, Global, category growth comparison, by value, 2004-14
Figure 3: Brandy, Global, volume by segment (liters, million), 2004-14
Figure 4: Brandy, Global, category growth comparison, by volume, 2004-14
Figure 5: Brandy, Global, company share (top five companies) by volume (%), 2008-09
Figure 6: Brandy, Global, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, Global, value by segment ($m), 2004-09
Table 4: Brandy, Global, value forecast by segment ($m), 2009-14
Table 5: Brandy, Global, volume by segment (liters, million), 2004-09
Table 6: Brandy, Global, volume forecast by segment (liters, million), 2009-14
Table 7: Brandy, Global, company share (top 20 companies) by volume (%), 2008-09
Table 8: Brandy, Global, volume by company (liters, million), 2008-09
Table 9: Brandy, Global, distribution channels by volume (%), 2008-09
Table 10: Brandy, Global, volume by distribution channel (liters, million), 2008-09
Table 11: Brandy, Global, expenditure per capita ($), 2004-09
Table 12: Brandy, Global, forecast expenditure per capita ($), 2009-14
Table 13: Brandy, Global, consumption per capita (liters), 2004-09
Table 14: Brandy, Global, forecast consumption per capita (liters), 2009-14
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