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Global Liqueurs to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Liqueurs (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at $30,133.1m in 2009, representing a CAGR of 2.4% since 2004.
-By the end of 2014, the liqueurs category will be worth $33,346.3m, with an expected CAGR of 2% between 2009 and 2014.
-The liqueurs market volume totaled 833.1 million liters in 2009, representing a CAGR of 1.8% since 2004.
-By the end of 2014, the liqueurs market will total 890.4 million liters, with an expected CAGR of 1.3% between 2009 and 2014.
-The liqueurs market was led by other liqueurs (representing 51% of the total value) followed by cream liqueurs, with a 26.2% share. Fruit liqueurs accounts for the remaining 22.8% share.
-Pernod Ricard is the market leader with a 20.2% share of the market.
Global Liqueurs (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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