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Global Specialty Spirits to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Specialty Spirits (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The specialty spirits category was valued at $49,621.4m in 2009, representing a CAGR of 0.1% since 2004. -By the end of 2014, the specialty spirits category will be worth $51,681.2m, with an expected CAGR of 0.8% between 2009 and 2014. -The specialty spirits market volume totaled 9,451.8 million liters in 2009, representing a CAGR of 0.8% since 2004. -By the end of 2014, the specialty spirits market will total 10,150.2 million liters, with an expected CAGR of 1.4% between 2009 and 2014. -The specialty spirits market was led by other specialty spirits (representing 82.3% of the total value) followed by shochu, with an 11.1% share. Sake accounts for the remaining 6.6% share. -Jinro Co.,Ltd is the market leader with a 25.2% share of the market. Global Specialty Spirits (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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