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Global Tequila & Mezcal to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 23
Introduction
This databook provides key data and information on the Global Tequila & Mezcal (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The tequila & mezcal category was valued at $7,119.1m in 2009, representing a CAGR of 6.1% since 2004.
-By the end of 2014, the tequila & mezcal category will be worth $8,999.7m, with an expected CAGR of 4.8% between 2009 and 2014.
-The tequila & mezcal market volume totaled 210.3 million liters in 2009, representing a CAGR of 4.4% since 2004.
-By the end of 2014, the tequila & mezcal market will total 251.9 million liters, with an expected CAGR of 3.7% between 2009 and 2014.
-Diageo plc is the market leader with a 31.5% share of the market.
Global Tequila & Mezcal (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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