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Global Vodka to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Vodka (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The vodka category was valued at $48,076m in 2009, representing a CAGR of 2.4% since 2004.
-By the end of 2014, the vodka category will be worth $56,747.2m, with an expected CAGR of 3.4% between 2009 and 2014.
-The vodka market volume totaled 2,880.1 million liters in 2009, representing a negative CAGR of 0.5% since 2004.
-By the end of 2014, the vodka market will total 3,086.2 million liters, with an expected CAGR of 1.4% between 2009 and 2014.
-The vodka market was led by unflavored vodka (representing 88% of the total value), with flavored vodka accounting for the remaining 12% share.
-Diageo plc is the market leader with a 15.4% share of the market.
Global Vodka (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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