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Brandy in Latin America to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Brandy in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at $1,995.8m in 2009, representing a CAGR of 2.4% since 2004.
-By the end of 2014, the brandy category will be worth $2,321.6m, with an expected CAGR of 3.1% between 2009 and 2014.
-The brandy market volume totaled 170.3 million liters in 2009, representing a CAGR of 1.7% since 2004.
-By the end of 2014, the brandy market will total 193 million liters, with an expected CAGR of 2.5% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 57.2% of the total value) followed by fruit brandy and cognac, with a 40.3% and 2.4% market share, respectively. Armagnac accounts for the remaining 0.1% share.
-Pernod Ricard is the market leader with a 27.1% share of the market.
Brandy in Latin America (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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