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Rum in Latin America to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Rum in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The rum category was valued at $1,841.4m in 2009, representing a CAGR of 3% since 2004.
-By the end of 2014, the rum category will be worth $2,171.2m, with an expected CAGR of 3.3% between 2009 and 2014.
-The rum market volume totaled 143.9 million liters in 2009, representing a CAGR of 3.2% since 2004.
-By the end of 2014, the rum market will total 164.7 million liters, with an expected CAGR of 2.7% between 2009 and 2014.
-The rum market was led by dark rum (representing 55.4% of the total value), with light rum accounting for the remaining 44.6% share.
-Bacardi Limited is the market leader with a 31% share of the market.
Rum in Latin America (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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