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Specialty Spirits in Latin America to 2014 (Spirits) Product Image

Specialty Spirits in Latin America to 2014 (Spirits)

  • ID: 1539603
  • January 2011
  • Region: America, Latin America
  • 25 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Specialty Spirits in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The specialty spirits category was valued at $4,636.2m in 2009, representing a negative CAGR of 2.4% since 2004.
-By the end of 2014, the specialty spirits category will be worth $4,215.3m, with an expected negative CAGR of 1.9% between 2009 and 2014.
-The specialty spirits market volume totaled 1,250.1 million liters in 2009, representing a negative CAGR of 1.3% since 2004.
-By the end of 2014, the specialty spirits market will total 1,146.5 million liters, with an expected negative CAGR of 1.7% between 2009 and 2014.
-Industrias Müller de Bebidas Ltda is the market leader with a 51.8% share of the market.
Specialty Spirits in Latin America (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: specialty spirits

Chapter 2 Definition

Chapter 3 Category Analysis: Specialty Spirits
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Specialty spirits, Latin America, value by segment ($m), 2004-14
Figure 2: Specialty spirits, Latin America, volume by segment (liters, million), 2004-14
Figure 3: Specialty spirits, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 4: Specialty spirits, Latin America, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Speciality spirits category definitions
Table 2: Speciality spirits distribution channels
Table 3: Specialty spirits, Latin America, value by segment ($m), 2004-09
Table 4: Specialty spirits, Latin America, value forecast by segment ($m), 2009-14
Table 5: Specialty spirits, Latin America, volume by segment (liters, million), 2004-09
Table 6: Specialty spirits, Latin America, volume forecast by segment (liters, million), 2009-14
Table 7: Specialty spirits, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 8: Specialty spirits, Latin America, volume by company (liters, million), 2008-09
Table 9: Specialty spirits, Latin America, distribution channels by volume (%), 2008-09
Table 10: Specialty spirits, Latin America, volume by distribution channel (liters, million), 2008-09
Table 11: Specialty spirits, Latin America, expenditure per capita ($), 2004-09
Table 12: Specialty spirits, Latin America, forecast expenditure per capita ($), 2009-14
Table 13: Specialty spirits, Latin America, consumption per capita (liters), 2004-09
Table 14: Specialty spirits, Latin America, forecast consumption per capita (liters), 2009-14

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