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Rum in Middle East and Africa to 2014 (Spirits)

Description:
Introduction

This databook provides key data and information on the Rum in Middle East and Africa (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The rum category was valued at $242.1m in 2009, representing a CAGR of 3.2% since 2004.
-By the end of 2014, the rum category will be worth $300.4m, with an expected CAGR of 4.4% between 2009 and 2014.
-The rum market volume totaled 15.3 million liters in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the rum market will total 18.4 million liters, with an expected CAGR of 3.7% between 2009 and 2014.
-The rum market was led by dark rum (representing 65.6% of the total value), with light rum accounting for the remaining 34.4% share.
-Diageo plc is the market leader with a 13.8% share of the market.
Rum in Middle East and Africa (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements
 
Contents:

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Middle East and Africa, value by segment ($m), 2004-14
Figure 2: Rum, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 3: Rum, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 4: Rum, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 5: Rum, Middle East and Africa, company share by volume (%), 2008-09
Figure 6: Rum, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Middle East and Africa, value by segment ($m), 2004-09
Table 4: Rum, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 5: Rum, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 6: Rum, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 7: Rum, Middle East and Africa, company share by volume (%), 2008-09
Table 8: Rum, Middle East and Africa, volume by company (liters, million), 2008-09
Table 9: Rum, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 10: Rum, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 11: Rum, Middle East and Africa, expenditure per capita ($), 2004-09
Table 12: Rum, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 13: Rum, Middle East and Africa, consumption per capita (liters), 2004-09
Table 14: Rum, Middle East and Africa, forecast consumption per capita (liters), 2009-14


 
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