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Liqueurs in North America to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Liqueurs in North America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at $5,054.1m in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the liqueurs category will be worth $5,689.6m, with an expected CAGR of 2.4% between 2009 and 2014.
-The liqueurs market volume totaled 195.3 million liters in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the liqueurs market will total 213.8 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
-The liqueurs market was led by other liqueurs (representing 47.2% of the total value) followed by cream liqueurs, with a 27.6% share. Fruit liqueurs accounts for the remaining 25.2% share.
-Fortune Brands, Inc. is the market leader with a 14.4% share of the market.
Liqueurs in North America (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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