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Cereal Bars in the Netherlands to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Cereal Bars in the Netherlands (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The cereal bars category was valued at €88.9m ($130.2m) in 2009, representing a CAGR of 4.5% since 2004.
-By the end of 2014, the cereal bars category will be worth €104m ($152.4m), with an expected CAGR of 3.2% between 2009 and 2014.
-The cereal bars market volume totaled 13.6 million kg in 2009, representing a CAGR of 5.4% since 2004.
-By the end of 2014, the cereal bars market will total 15.4 million kg, with an expected CAGR of 2.6% between 2009 and 2014.
-The cereal bars market was led by other bars (representing 39.2% of the total value) followed by sports and energy bars, with a 37.9% share. Granola/muesli bars accounts for the remaining 22.9% share.
-Unilever is the market leader with a 9.7% share of the market.
Cereal Bars in the Netherlands (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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