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Chocolate in the Netherlands to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 38
Introduction
This databook provides key data and information on the Chocolate in the Netherlands (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The chocolate category was valued at €676m ($990.2m) in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the chocolate category will be worth €744.3m ($1,090.2m), with an expected CAGR of 1.9% between 2009 and 2014.
-The chocolate market volume totaled 74.8 million kg in 2009, representing a CAGR of 1% since 2004.
-By the end of 2014, the chocolate market will total 78.8 million kg, with an expected CAGR of 1.1% between 2009 and 2014.
-The chocolate market was led by boxed chocolate (representing 34.7% of the total value) followed by chocolate countlines and molded bars, with a 21.8% and 18.2% market share, respectively. Novelties, chocolate straightlines and other chocolate constitute the remaining segments with a 10.8%, 7.5% and 7% market share, respectively.
-Mars, Inc. is the market leader with a 21% share of the market.
Chocolate in the Netherlands (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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