|
|
 |
|
Viewing report
|
|
|
|
Gum in the Netherlands to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Gum in the Netherlands (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gum category was valued at €155.3m ($227.4m) in 2009, representing a CAGR of 3.3% since 2004.
-By the end of 2014, the gum category will be worth €180.5m ($264.4m), with an expected CAGR of 3.1% between 2009 and 2014.
-The gum market volume totaled 9.5 million kg in 2009, representing a CAGR of 2.5% since 2004.
-By the end of 2014, the gum market will total 10.7 million kg, with an expected CAGR of 2.5% between 2009 and 2014.
-The gum market was led by chewing gum - sugar free (representing 46% of the total value) followed by chewing gum - functional and chewing gum - regular, with a 28% and 18.9% market share, respectively. Bubble gum accounts for the remaining 7.1% share.
-Leaf International B.V. is the market leader with a 38.1% share of the market.
Gum in the Netherlands (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
