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Cigarettes in Turkey to 2014 (Tobacco)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Cigarettes in Turkey (Tobacco). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The cigarettes category was valued at TRY21,967.4m ($16,878m) in 2009, representing a CAGR of 3.9% since 2004.
-By the end of 2014, the cigarettes category will be worth TRY26,515.6m ($20,372.4m), with an expected CAGR of 3.8% between 2009 and 2014.
-The cigarettes market volume totaled 114,918.3 million pieces in 2009, representing a CAGR of 0.1% since 2004.
-By the end of 2014, the cigarettes market will total 107,129.9 million pieces, with an expected negative CAGR of 1.4% between 2009 and 2014.
-The cigarettes market was led by very low tar cigarettes (representing 43.6% of the total value) followed by low tar cigarettes, with a 29.9% share. Regular cigarettes accounts for the remaining 26.5% share.
-Philip Morris International Inc. is the market leader with a 43.8% share of the market.
Cigarettes in Turkey (Tobacco)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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