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Cigars and Cigarillos in Turkey to 2014 (Tobacco)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Cigars and Cigarillos in Turkey (Tobacco). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The cigars and cigarillos category was valued at TRY9.7m ($7.4m) in 2009, representing a CAGR of 4.8% since 2004.
-By the end of 2014, the cigars and cigarillos category will be worth TRY12.2m ($9.4m), with an expected CAGR of 4.8% between 2009 and 2014.
-The cigars and cigarillos market volume totaled 29.1 million pieces in 2009, representing a CAGR of 2.8% since 2004.
-By the end of 2014, the cigars and cigarillos market will total 33.9 million pieces, with an expected CAGR of 3.1% between 2009 and 2014.
-The cigars and cigarillos market was led by large cigars (representing 54.3% of the total value) followed by small cigars, with a 35.2% share. Cigarillos accounts for the remaining 10.5% share.
-British American Tobacco Plc is the market leader with a 30.1% share of the market.
Cigars and Cigarillos in Turkey (Tobacco)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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