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Loose Tobacco in Turkey to 2014 (Tobacco)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Loose Tobacco in Turkey (Tobacco). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The loose tobacco category was valued at TRY338.3m ($259.9m) in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the loose tobacco category will be worth TRY386.6m ($297m), with an expected CAGR of 2.7% between 2009 and 2014.
-The loose tobacco market volume totaled 5.5 million kg in 2009, representing a negative CAGR of 0.1% since 2004.
-By the end of 2014, the loose tobacco market will total 5.5 million kg, with an expected negative CAGR of 0.1% between 2009 and 2014.
-The loose tobacco market was led by pipe tobacco (representing 53.1% of the total value), with roll-your-own tobacco accounting for the remaining 46.9% share.
-Imperial Tobacco Group PLC is the market leader with a 51.3% share of the market.
Loose Tobacco in Turkey (Tobacco)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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