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Specialty Spirits in Argentina to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Specialty Spirits in Argentina (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The specialty spirits category was valued at ARS20.4m ($6.5m) in 2009, representing a CAGR of 10.6% since 2004. -By the end of 2014, the specialty spirits category will be worth ARS29.9m ($9.5m), with an expected CAGR of 7.9% between 2009 and 2014. -The specialty spirits market volume totaled 1.3 million liters in 2009, representing a CAGR of 4.1% since 2004. -By the end of 2014, the specialty spirits market will total 1.5 million liters, with an expected CAGR of 2.5% between 2009 and 2014. -Pernod Ricard is the market leader with a 41.9% share of the market. Specialty Spirits in Argentina (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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