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Liqueurs in Australia to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Liqueurs in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at A$228.9m ($192m) in 2009, representing a CAGR of 1.7% since 2004.
-By the end of 2014, the liqueurs category will be worth A$246m ($206.3m), with an expected CAGR of 1.5% between 2009 and 2014.
-The liqueurs market volume totaled 4 million liters in 2009, representing a CAGR of 0.9% since 2004.
-By the end of 2014, the liqueurs market will total 4.2 million liters, with an expected CAGR of 0.8% between 2009 and 2014.
-The liqueurs market was led by other liqueurs (representing 55.5% of the total value) followed by fruit liqueurs, with a 23.1% share. Cream liqueurs accounts for the remaining 21.4% share.
-Diageo plc is the market leader with a 26.1% share of the market.
Liqueurs in Australia (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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