Rum in Australia to 2014 (Spirits)
Datamonitor, January 2011, Pages: 34
Introduction
This databook provides key data and information on the Rum in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The rum category was valued at A$607.5m ($509.6m) in 2009, representing a CAGR of 4.6% since 2004.
-By the end of 2014, the rum category will be worth A$732.5m ($614.4m), with an expected CAGR of 3.8% between 2009 and 2014.
-The rum market volume totaled 9.8 million liters in 2009, representing a CAGR of 3.2% since 2004.
-By the end of 2014, the rum market will total 11.1 million liters, with an expected CAGR of 2.5% between 2009 and 2014.
-The rum market was led by dark rum (representing 78.1% of the total value), with light rum accounting for the remaining 21.9% share.
-Diageo plc is the market leader with a 71.3% share of the market.
Rum in Australia (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: rum
Chapter 2 Definition
Chapter 3 Category Analysis: Rum
Value analysis (Australian Dollar), 2004-09
Value analysis (Australian Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Rum, Australia, value by segment (A$m), 2004-14
Figure 2: Rum, Australia, category growth comparison, by value, 2004-14
Figure 3: Rum, Australia, volume by segment (liters, million), 2004-14
Figure 4: Rum, Australia, category growth comparison, by volume, 2004-14
Figure 5: Rum, Australia, company share by volume (%), 2008-09
Figure 6: Rum, Australia, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Australia, value by segment (A$m), 2004-09
Table 4: Rum, Australia, value forecast by segment (A$m), 2009-14
Table 5: Rum, Australia, value by segment ($m), 2004-09
Table 6: Rum, Australia, value forecast by segment ($m), 2009-14
Table 7: Rum, Australia, volume by segment (liters, million), 2004-09
Table 8: Rum, Australia, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Australia, brand share by volume (%), 2008-09
Table 10: Rum, Australia, volume by brand (liters, million), 2008-09
Table 11: Rum, Australia, company share by volume (%), 2008-09
Table 12: Rum, Australia, volume by company (liters, million), 2008-09
Table 13: Rum, Australia, distribution channels by volume (%), 2008-09
Table 14: Rum, Australia, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Australia, expenditure per capita (A$), 2004-09
Table 16: Rum, Australia, forecast expenditure per capita (A$), 2009-14
Table 17: Rum, Australia, expenditure per capita ($), 2004-09
Table 18: Rum, Australia, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Australia, consumption per capita (liters), 2004-09
Table 20: Rum, Australia, forecast consumption per capita (liters), 2009-14
Table 21: Australia population, by age group, 2004-09 (millions)
Table 22: Australia population forecast, by age group, 2009-14 (millions)
Table 23: Australia population, by gender, 2004-09 (millions)
Table 24: Australia population forecast, by gender, 2009-14 (millions)
Table 25: Australia nominal GDP, 2004-09 (A$bn, nominal prices)
Table 26: Australia nominal GDP forecast, 2009-14 (A$bn, nominal prices)
Table 27: Australia real GDP, 2004-09 (A$bn, 2000 prices)
Table 28: Australia real GDP forecast, 2009-14 (A$bn, 2000 prices)
Table 29: Australia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Australia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Australia consumer price index, 2004-09 (2000=100)
Table 32: Australia consumer price index, 2009-14 (2000=100)
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