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Vodka in Australia to 2014 (Spirits) Product Image

Vodka in Australia to 2014 (Spirits)

  • ID: 1539646
  • January 2011
  • Region: Australia
  • 34 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Vodka in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The vodka category was valued at A$616.3m ($516.9m) in 2009, representing a CAGR of 5.7% since 2004.
-By the end of 2014, the vodka category will be worth A$801.7m ($672.5m), with an expected CAGR of 5.4% between 2009 and 2014.
-The vodka market volume totaled 10.2 million liters in 2009, representing a CAGR of 3.6% since 2004.
-By the end of 2014, the vodka market will total 12.1 million liters, with an expected CAGR of 3.3% between 2009 and 2014.
-The vodka market was led by unflavored vodka (representing 98.4% of the total value), with flavored vodka accounting for the remaining 1.6% share.
-Diageo plc is the market leader with a 48.4% share of the market.
Vodka in Australia (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: vodka

Chapter 2 Definition

Chapter 3 Category Analysis: Vodka
Value analysis (Australian Dollar), 2004-09
Value analysis (Australian Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Vodka, Australia, value by segment (A$m), 2004-14
Figure 2: Vodka, Australia, category growth comparison, by value, 2004-14
Figure 3: Vodka, Australia, volume by segment (liters, million), 2004-14
Figure 4: Vodka, Australia, category growth comparison, by volume, 2004-14
Figure 5: Vodka, Australia, company share by volume (%), 2008-09
Figure 6: Vodka, Australia, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Australia, value by segment (A$m), 2004-09
Table 4: Vodka, Australia, value forecast by segment (A$m), 2009-14
Table 5: Vodka, Australia, value by segment ($m), 2004-09
Table 6: Vodka, Australia, value forecast by segment ($m), 2009-14
Table 7: Vodka, Australia, volume by segment (liters, million), 2004-09
Table 8: Vodka, Australia, volume forecast by segment (liters, million), 2009-14
Table 9: Vodka, Australia, brand share by volume (%), 2008-09
Table 10: Vodka, Australia, volume by brand (liters, million), 2008-09
Table 11: Vodka, Australia, company share by volume (%), 2008-09
Table 12: Vodka, Australia, volume by company (liters, million), 2008-09
Table 13: Vodka, Australia, distribution channels by volume (%), 2008-09
Table 14: Vodka, Australia, volume by distribution channel (liters, million), 2008-09
Table 15: Vodka, Australia, expenditure per capita (A$), 2004-09
Table 16: Vodka, Australia, forecast expenditure per capita (A$), 2009-14
Table 17: Vodka, Australia, expenditure per capita ($), 2004-09
Table 18: Vodka, Australia, forecast expenditure per capita ($), 2009-14
Table 19: Vodka, Australia, consumption per capita (liters), 2004-09
Table 20: Vodka, Australia, forecast consumption per capita (liters), 2009-14
Table 21: Australia population, by age group, 2004-09 (millions)
Table 22: Australia population forecast, by age group, 2009-14 (millions)
Table 23: Australia population, by gender, 2004-09 (millions)
Table 24: Australia population forecast, by gender, 2009-14 (millions)
Table 25: Australia nominal GDP, 2004-09 (A$bn, nominal prices)
Table 26: Australia nominal GDP forecast, 2009-14 (A$bn, nominal prices)
Table 27: Australia real GDP, 2004-09 (A$bn, 2000 prices)
Table 28: Australia real GDP forecast, 2009-14 (A$bn, 2000 prices)
Table 29: Australia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Australia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Australia consumer price index, 2004-09 (2000=100)
Table 32: Australia consumer price index, 2009-14 (2000=100)

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