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Gin & Genever in Austria to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Gin & Genever in Austria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gin & genever category was valued at €14.3m ($20.9m) in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the gin & genever category will be worth €16.6m ($24.3m), with an expected CAGR of 3% between 2009 and 2014.
-The gin & genever market volume totaled 0.5 million liters in 2009, representing a CAGR of 2.1% since 2004.
-By the end of 2014, the gin & genever market will total 0.5 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
-Diageo plc is the market leader with a 40.8% share of the market.
Gin & Genever in Austria (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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