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Liqueurs in Belgium to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Liqueurs in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at €136.4m ($199.8m) in 2009, representing a negative CAGR of 1.9% since 2004.
-By the end of 2014, the liqueurs category will be worth €130.3m ($190.9m), with an expected negative CAGR of 0.9% between 2009 and 2014.
-The liqueurs market volume totaled 6.9 million liters in 2009, representing a negative CAGR of 2.3% since 2004.
-By the end of 2014, the liqueurs market will total 6.5 million liters, with an expected negative CAGR of 1.3% between 2009 and 2014.
-The liqueurs market was led by fruit liqueurs (representing 56.5% of the total value) followed by other liqueurs, with a 31.8% share. Cream liqueurs accounts for the remaining 11.7% share.
-Diageo plc is the market leader with a 62.9% share of the market.
Liqueurs in Belgium (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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