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Brandy in Brazil to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 33
Introduction
This databook provides key data and information on the Brandy in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at BRL1,680.7m ($916.5m) in 2009, representing a CAGR of 3.7% since 2004.
-By the end of 2014, the brandy category will be worth BRL1,989.5m ($1,084.9m), with an expected CAGR of 3.4% between 2009 and 2014.
-The brandy market volume totaled 77.1 million liters in 2009, representing a CAGR of 4% since 2004.
-By the end of 2014, the brandy market will total 91.1 million liters, with an expected CAGR of 3.4% between 2009 and 2014.
-The brandy market was led by fruit brandy segment with an 81.7% share in 2009.
-Davide Campari-Milano S.p.A. is the market leader with a 40.2% share of the market.
Brandy in Brazil (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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