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Gin & Genever in Brazil to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Gin & Genever in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gin & genever category was valued at BRL14.9m ($8.1m) in 2009, representing a negative CAGR of 5.7% since 2004.
-By the end of 2014, the gin & genever category will be worth BRL11.4m ($6.2m), with an expected negative CAGR of 5.2% between 2009 and 2014.
-The gin & genever market volume totaled 0.4 million liters in 2009, representing a negative CAGR of 4.5% since 2004.
-By the end of 2014, the gin & genever market will total 0.4 million liters, with an expected negative CAGR of 3.9% between 2009 and 2014.
-Remy Cointreau is the market leader with a 30.6% share of the market.
Gin & Genever in Brazil (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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