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Gin & Genever in Canada to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Gin & Genever in Canada (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The gin & genever category was valued at C$206.3m ($193.4m) in 2009, representing a CAGR of 1.2% since 2004.
-By the end of 2014, the gin & genever category will be worth C$218.4m ($204.7m), with an expected CAGR of 1.1% between 2009 and 2014.
-The gin & genever market volume totaled 6.8 million liters in 2009, representing a CAGR of 0.7% since 2004.
-By the end of 2014, the gin & genever market will total 6.4 million liters, with an expected negative CAGR of 1.2% between 2009 and 2014.
-Diageo plc is the market leader with a 46.1% share of the market.
Gin & Genever in Canada (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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