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Brandy in China to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Brandy in China (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at CNY13,240.9m ($1,905.5m) in 2009, representing a CAGR of 24.3% since 2004.
-By the end of 2014, the brandy category will be worth CNY23,460.3m ($3,376.2m), with an expected CAGR of 12.1% between 2009 and 2014.
-The brandy market volume totaled 12.6 million liters in 2009, representing a CAGR of 22.1% since 2004.
-By the end of 2014, the brandy market will total 20.7 million liters, with an expected CAGR of 10.4% between 2009 and 2014.
-The brandy market was led by cognac (representing 90.3% of the total value) followed by other grape brandy with a 5.4% share. Fruit brandy accounts for the remaining 4.3% share.
-Pernod Ricard is the market leader with a 35.7% share of the market.
Brandy in China (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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