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Female Fragrances in China to 2014 (Fragrances)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Female Fragrances in China (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The female fragrances category was valued at CNY3,607.1m ($519.1m) in 2009, representing a CAGR of 9% since 2004.
-By the end of 2014, the female fragrances category will be worth CNY5,246.9m ($755.1m), with an expected CAGR of 7.8% between 2009 and 2014.
-The female fragrances market volume totaled 35.8 million units in 2009, representing a CAGR of 6.4% since 2004.
-By the end of 2014, the female fragrances market will total 47.9 million units, with an expected CAGR of 6% between 2009 and 2014.
-The female fragrances market was led by mass female fragrances (representing 65.1% of the total value), with premium female fragrances accounting for the remaining 34.9% share.
-Shanghai Jahwa United Co., Ltd is the market leader with a 35.9% share of the market.
Female Fragrances in China (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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