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Male Fragrances in China to 2014 (Fragrances)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Male Fragrances in China (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The male fragrances category was valued at CNY610.7m ($87.9m) in 2009, representing a CAGR of 17.5% since 2004.
-By the end of 2014, the male fragrances category will be worth CNY1,257m ($180.9m), with an expected CAGR of 15.5% between 2009 and 2014.
-The male fragrances market volume totaled 5.7 million units in 2009, representing a CAGR of 15% since 2004.
-By the end of 2014, the male fragrances market will total 11 million units, with an expected CAGR of 13.9% between 2009 and 2014.
-The male fragrances market was led by mass male fragrances (representing 84.2% of the total value), with premium male fragrances accounting for the remaining 15.8% share.
-Shanghai Jahwa United Co., Ltd is the market leader with a 23.9% share of the market.
Male Fragrances in China (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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