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Brandy in Denmark to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Brandy in Denmark (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at DKK169.8m ($33.3m) in 2009, representing a CAGR of 1.6% since 2004.
-By the end of 2014, the brandy category will be worth DKK188.5m ($37m), with an expected CAGR of 2.1% between 2009 and 2014.
-The brandy market volume totaled 0.6 million liters in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the brandy market will total 0.6 million liters, with an expected CAGR of 1.3% between 2009 and 2014.
-The brandy market was led by cognac (representing 78.8% of the total value) followed by fruit brandy and other grape brandy, with a 12.6% and 6.9% market share, respectively. Armagnac accounts for the remaining 1.7% share.
-Remy Cointreau is the market leader with a 54.4% share of the market.
Brandy in Denmark (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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