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Brandy in Germany to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 37
Introduction
This databook provides key data and information on the Brandy in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at €2,381.9m ($3,489m) in 2009, representing a negative CAGR of 5.5% since 2004.
-By the end of 2014, the brandy category will be worth €1,839m ($2,693.8m), with an expected negative CAGR of 5% between 2009 and 2014.
-The brandy market volume totaled 73.3 million liters in 2009, representing a negative CAGR of 6% since 2004.
-By the end of 2014, the brandy market will total 54.8 million liters, with an expected negative CAGR of 5.7% between 2009 and 2014.
-The brandy market was led by other grape brandy (representing 62.1% of the total value) followed by fruit brandy and cognac, with a 28.3% and 9.3% market share, respectively. Armagnac accounts for the remaining 0.2% share.
-Eckes AG is the market leader with a 28.8% share of the market.
Brandy in Germany (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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