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Liqueurs in Germany to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Liqueurs in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at €7,259.1m ($10,633.3m) in 2009, representing a CAGR of 2.9% since 2004.
-By the end of 2014, the liqueurs category will be worth €7,967.3m ($11,670.7m), with an expected CAGR of 1.9% between 2009 and 2014.
-The liqueurs market volume totaled 182.7 million liters in 2009, representing a CAGR of 2.4% since 2004.
-By the end of 2014, the liqueurs market will total 196.2 million liters, with an expected CAGR of 1.4% between 2009 and 2014.
-The liqueurs market was led by other liqueurs (representing 75.2% of the total value) followed by fruit liqueurs, with a 12.5% share. Cream liqueurs accounts for the remaining 12.4% share.
-Remy Cointreau is the market leader with a 16.6% share of the market.
Liqueurs in Germany (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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