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Rum in Germany to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Rum in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The rum category was valued at €903.4m ($1,323.3m) in 2009, representing a negative CAGR of 1.9% since 2004.
-By the end of 2014, the rum category will be worth €861m ($1,261.2m), with an expected negative CAGR of 1% between 2009 and 2014.
-The rum market volume totaled 32.3 million liters in 2009, representing a negative CAGR of 2.3% since 2004.
-By the end of 2014, the rum market will total 30.1 million liters, with an expected negative CAGR of 1.4% between 2009 and 2014.
-The rum market was led by light rum (representing 56.6% of the total value), with dark rum accounting for the remaining 43.4% share.
-Bacardi Limited is the market leader with a 28.5% share of the market.
Rum in Germany (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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