Tequila & Mezcal in Germany to 2014 (Spirits)
Datamonitor, January 2011, Pages: 31
Introduction
This databook provides key data and information on the Tequila & Mezcal in Germany (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The tequila & mezcal category was valued at €308.6m ($452.1m) in 2009, representing a CAGR of 4.7% since 2004.
-By the end of 2014, the tequila & mezcal category will be worth €363.6m ($532.6m), with an expected CAGR of 3.3% between 2009 and 2014.
-The tequila & mezcal market volume totaled 6 million liters in 2009, representing a CAGR of 4.3% since 2004.
-By the end of 2014, the tequila & mezcal market will total 6.9 million liters, with an expected CAGR of 3% between 2009 and 2014.
-Borco-Marken-Import GmbH & Co. KG is the market leader with a 66.8% share of the market.
Tequila & Mezcal in Germany (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: tequila & mezcal
Chapter 2 Definition
Chapter 3 Category Analysis: Tequila & Mezcal
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Tequila & mezcal, Germany, value (€m), 2004-14
Figure 2: Tequila & mezcal, Germany, volume (liters, million), 2004-14
Figure 3: Tequila & mezcal, Germany, company share by volume (%), 2008-09
Figure 4: Tequila & mezcal, Germany, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Tequila & Mezcal category definitions
Table 2: Tequila & Mezcal distribution channels
Table 3: Tequila & mezcal, Germany, value (€m), 2004-09
Table 4: Tequila & mezcal, Germany, value forecast (€m), 2009-14
Table 5: Tequila & mezcal, Germany, value ($m), 2004-09
Table 6: Tequila & mezcal, Germany, value forecast ($m), 2009-14
Table 7: Tequila & mezcal, Germany, volume (liters, million), 2004-09
Table 8: Tequila & mezcal, Germany, volume forecast (liters, million), 2009-14
Table 9: Tequila & mezcal, Germany, brand share by volume (%), 2008-09
Table 10: Tequila & mezcal, Germany, volume by brand (liters, million), 2008-09
Table 11: Tequila & mezcal, Germany, company share by volume (%), 2008-09
Table 12: Tequila & mezcal, Germany, volume by company (liters, million), 2008-09
Table 13: Tequila & mezcal, Germany, distribution channels by volume (%), 2008-09
Table 14: Tequila & mezcal, Germany, volume by distribution channel (liters, million), 2008-09
Table 15: Tequila & mezcal, Germany, expenditure per capita (€), 2004-09
Table 16: Tequila & mezcal, Germany, forecast expenditure per capita (€), 2009-14
Table 17: Tequila & mezcal, Germany, expenditure per capita ($), 2004-09
Table 18: Tequila & mezcal, Germany, forecast expenditure per capita ($), 2009-14
Table 19: Tequila & mezcal, Germany, consumption per capita (liters), 2004-09
Table 20: Tequila & mezcal, Germany, forecast consumption per capita (liters), 2009-14
Table 21: Germany population, by age group, 2004-09 (millions)
Table 22: Germany population forecast, by age group, 2009-14 (millions)
Table 23: Germany population, by gender, 2004-09 (millions)
Table 24: Germany population forecast, by gender, 2009-14 (millions)
Table 25: Germany nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Germany nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Germany real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Germany real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Germany real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Germany real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Germany consumer price index, 2004-09 (2000=100)
Table 32: Germany consumer price index, 2009-14 (2000=100)
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