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Brandy in Greece to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Brandy in Greece (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at €57.3m ($84m) in 2009, representing a CAGR of 0.9% since 2004.
-By the end of 2014, the brandy category will be worth €59.8m ($87.6m), with an expected CAGR of 0.9% between 2009 and 2014.
-The brandy market volume totaled 3.2 million liters in 2009, representing a CAGR of 0.2% since 2004.
-By the end of 2014, the brandy market will total 3.2 million liters, with an expected negative CAGR of 0.1% between 2009 and 2014.
-The brandy market was led by fruit brandy (representing 49.9% of the total value) followed by other grape brandy with a 29.5% share. Cognac accounts for the remaining 20.7% share.
-Remy Cointreau is the market leader with a 50.1% share of the market.
Brandy in Greece (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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