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Brandy in Greece to 2014 (Spirits)

Datamonitor, January 2011, Pages: 34

Introduction

This databook provides key data and information on the Brandy in Greece (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The brandy category was valued at €57.3m ($84m) in 2009, representing a CAGR of 0.9% since 2004.
-By the end of 2014, the brandy category will be worth €59.8m ($87.6m), with an expected CAGR of 0.9% between 2009 and 2014.
-The brandy market volume totaled 3.2 million liters in 2009, representing a CAGR of 0.2% since 2004.
-By the end of 2014, the brandy market will total 3.2 million liters, with an expected negative CAGR of 0.1% between 2009 and 2014.
-The brandy market was led by fruit brandy (representing 49.9% of the total value) followed by other grape brandy with a 29.5% share. Cognac accounts for the remaining 20.7% share.
-Remy Cointreau is the market leader with a 50.1% share of the market.
Brandy in Greece (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: brandy

Chapter 2 Definition

Chapter 3 Category Analysis: Brandy
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Brandy, Greece, value by segment (€m), 2004-14
Figure 2: Brandy, Greece, category growth comparison, by value, 2004-14
Figure 3: Brandy, Greece, volume by segment (liters, million), 2004-14
Figure 4: Brandy, Greece, category growth comparison, by volume, 2004-14
Figure 5: Brandy, Greece, company share by volume (%), 2008-09
Figure 6: Brandy, Greece, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, Greece, value by segment (€m), 2004-09
Table 4: Brandy, Greece, value forecast by segment (€m), 2009-14
Table 5: Brandy, Greece, value by segment ($m), 2004-09
Table 6: Brandy, Greece, value forecast by segment ($m), 2009-14
Table 7: Brandy, Greece, volume by segment (liters, million), 2004-09
Table 8: Brandy, Greece, volume forecast by segment (liters, million), 2009-14
Table 9: Brandy, Greece, brand share by volume (%), 2008-09
Table 10: Brandy, Greece, volume by brand (liters, million), 2008-09
Table 11: Brandy, Greece, company share by volume (%), 2008-09
Table 12: Brandy, Greece, volume by company (liters, million), 2008-09
Table 13: Brandy, Greece, distribution channels by volume (%), 2008-09
Table 14: Brandy, Greece, volume by distribution channel (liters, million), 2008-09
Table 15: Brandy, Greece, expenditure per capita (€), 2004-09
Table 16: Brandy, Greece, forecast expenditure per capita (€), 2009-14
Table 17: Brandy, Greece, expenditure per capita ($), 2004-09
Table 18: Brandy, Greece, forecast expenditure per capita ($), 2009-14
Table 19: Brandy, Greece, consumption per capita (liters), 2004-09
Table 20: Brandy, Greece, forecast consumption per capita (liters), 2009-14
Table 21: Greece population, by age group, 2004-09 (millions)
Table 22: Greece population forecast, by age group, 2009-14 (millions)
Table 23: Greece population, by gender, 2004-09 (millions)
Table 24: Greece population forecast, by gender, 2009-14 (millions)
Table 25: Greece nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Greece nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Greece real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Greece real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Greece real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Greece real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Greece consumer price index, 2004-09 (2000=100)
Table 32: Greece consumer price index, 2009-14 (2000=100)

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