|
|
 |
|
Viewing report
|
|
|
|
Liqueurs in Greece to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Liqueurs in Greece (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The liqueurs category was valued at €180.9m ($265m) in 2009, representing a CAGR of 8% since 2004.
-By the end of 2014, the liqueurs category will be worth €254.9m ($373.3m), with an expected CAGR of 7.1% between 2009 and 2014.
-The liqueurs market volume totaled 10.8 million liters in 2009, representing a CAGR of 7% since 2004.
-By the end of 2014, the liqueurs market will total 14.4 million liters, with an expected CAGR of 6.1% between 2009 and 2014.
-The liqueurs market was led by fruit liqueurs (representing 49.6% of the total value) followed by other liqueurs, with a 43.9% share. Cream liqueurs accounts for the remaining 6.6% share.
-Pernod Ricard is the market leader with a 57.4% share of the market.
Liqueurs in Greece (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
