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Brandy in Hong Kong to 2014 (Spirits) Product Image

Brandy in Hong Kong to 2014 (Spirits)

  • ID: 1539738
  • January 2011
  • Region: Hong Kong
  • 35 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Brandy in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The brandy category was valued at HK$767.8m ($98.6m) in 2009, representing a negative CAGR of 1.5% since 2004.
-By the end of 2014, the brandy category will be worth HK$770.3m ($98.9m), with an expected CAGR of 0.1% between 2009 and 2014.
-The brandy market volume totaled 4.2 million liters in 2009, representing a negative CAGR of 3.3% since 2004.
-By the end of 2014, the brandy market will total 4 million liters, with an expected negative CAGR of 1.1% between 2009 and 2014.
-The brandy market was led by cognac (representing 71.3% of the total value) followed by other grape brandy and fruit brandy, with a 16.8% and 9.9% market share, respectively. Armagnac accounts for the remaining 2.1% share.
-LVMH Moet Hennessy Louis Vuitton SA is the market leader with a 30.9% share of the market.
Brandy in Hong Kong (Spirits)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: brandy

Chapter 2 Definition

Chapter 3 Category Analysis: Brandy
Value analysis (Hong Kong Dollar), 2004-09
Value analysis (Hong Kong Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Brandy, Hong Kong, value by segment (HK$m), 2004-14
Figure 2: Brandy, Hong Kong, category growth comparison, by value, 2004-14
Figure 3: Brandy, Hong Kong, volume by segment (liters, million), 2004-14
Figure 4: Brandy, Hong Kong, category growth comparison, by volume, 2004-14
Figure 5: Brandy, Hong Kong, company share by volume (%), 2008-09
Figure 6: Brandy, Hong Kong, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, Hong Kong, value by segment (HK$m), 2004-09
Table 4: Brandy, Hong Kong, value forecast by segment (HK$m), 2009-14
Table 5: Brandy, Hong Kong, value by segment ($m), 2004-09
Table 6: Brandy, Hong Kong, value forecast by segment ($m), 2009-14
Table 7: Brandy, Hong Kong, volume by segment (liters, million), 2004-09
Table 8: Brandy, Hong Kong, volume forecast by segment (liters, million), 2009-14
Table 9: Brandy, Hong Kong, brand share by volume (%), 2008-09
Table 10: Brandy, Hong Kong, volume by brand (liters, million), 2008-09
Table 11: Brandy, Hong Kong, company share by volume (%), 2008-09
Table 12: Brandy, Hong Kong, volume by company (liters, million), 2008-09
Table 13: Brandy, Hong Kong, distribution channels by volume (%), 2008-09
Table 14: Brandy, Hong Kong, volume by distribution channel (liters, million), 2008-09
Table 15: Brandy, Hong Kong, expenditure per capita (HK$), 2004-09
Table 16: Brandy, Hong Kong, forecast expenditure per capita (HK$), 2009-14
Table 17: Brandy, Hong Kong, expenditure per capita ($), 2004-09
Table 18: Brandy, Hong Kong, forecast expenditure per capita ($), 2009-14
Table 19: Brandy, Hong Kong, consumption per capita (liters), 2004-09
Table 20: Brandy, Hong Kong, forecast consumption per capita (liters), 2009-14
Table 21: Hong Kong population, by age group, 2004-09 (millions)
Table 22: Hong Kong population forecast, by age group, 2009-14 (millions)
Table 23: Hong Kong population, by gender, 2004-09 (millions)
Table 24: Hong Kong population forecast, by gender, 2009-14 (millions)
Table 25: Hong Kong nominal GDP, 2004-09 (HK$bn, nominal prices)
Table 26: Hong Kong nominal GDP forecast, 2009-14 (HK$bn, nominal prices)
Table 27: Hong Kong real GDP, 2004-09 (HK$bn, 2000 prices)
Table 28: Hong Kong real GDP forecast, 2009-14 (HK$bn, 2000 prices)
Table 29: Hong Kong real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Hong Kong real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Hong Kong consumer price index, 2004-09 (2000=100)
Table 32: Hong Kong consumer price index, 2009-14 (2000=100)

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