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Brandy in Hong Kong to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Brandy in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The brandy category was valued at HK$767.8m ($98.6m) in 2009, representing a negative CAGR of 1.5% since 2004.
-By the end of 2014, the brandy category will be worth HK$770.3m ($98.9m), with an expected CAGR of 0.1% between 2009 and 2014.
-The brandy market volume totaled 4.2 million liters in 2009, representing a negative CAGR of 3.3% since 2004.
-By the end of 2014, the brandy market will total 4 million liters, with an expected negative CAGR of 1.1% between 2009 and 2014.
-The brandy market was led by cognac (representing 71.3% of the total value) followed by other grape brandy and fruit brandy, with a 16.8% and 9.9% market share, respectively. Armagnac accounts for the remaining 2.1% share.
-LVMH Moet Hennessy Louis Vuitton SA is the market leader with a 30.9% share of the market.
Brandy in Hong Kong (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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