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Specialty Spirits in Hong Kong to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Specialty Spirits in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The specialty spirits category was valued at HK$1,690.4m ($217.1m) in 2009, representing a CAGR of 2.5% since 2004.
-By the end of 2014, the specialty spirits category will be worth HK$1,833.7m ($235.5m), with an expected CAGR of 1.6% between 2009 and 2014.
-The specialty spirits market volume totaled 14.9 million liters in 2009, representing a CAGR of 1.1% since 2004.
-By the end of 2014, the specialty spirits market will total 14.2 million liters, with an expected negative CAGR of 0.9% between 2009 and 2014.
-Davide Campari-Milano S.p.A. is the market leader with a 34.2% share of the market.
Specialty Spirits in Hong Kong (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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