|
|
 |
|
Viewing report
|
|
|
|
Rum in Hungary to 2014 (Spirits)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Rum in Hungary (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The rum category was valued at HUF25,590.8m ($148.7m) in 2009, representing a CAGR of 0.7% since 2004.
-By the end of 2014, the rum category will be worth HUF25,966.7m ($150.9m), with an expected CAGR of 0.3% between 2009 and 2014.
-The rum market volume totaled 4.3 million liters in 2009, representing a negative CAGR of 2.7% since 2004.
-By the end of 2014, the rum market will total 3.9 million liters, with an expected negative CAGR of 2.1% between 2009 and 2014.
-The rum market was led by light rum (representing 72.8% of the total value), with dark rum accounting for the remaining 27.2% share.
-Bacardi Limited is the market leader with a 28.8% share of the market.
Rum in Hungary (Spirits)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
