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Canned Fish and Seafood in Argentina to 2013 (Canned Food)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Canned Fish and Seafood in Argentina (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The canned fish/seafood category was valued at ARS599.8m ($193m) in 2008, representing a CAGR of 4.7% since 2003. -By the end of 2013, the canned fish/seafood category will be worth ARS710.7m ($228.7m), with an expected CAGR of 3.5% between 2008 and 2013. -The canned fish/seafood market volume totaled 35.1 million kg in 2008, representing a CAGR of 4.2% since 2003. -By the end of 2013, the canned fish/seafood market will total 40.3 million kg, with an expected CAGR of 2.8% between 2008 and 2013. -The canned fish/seafood market was led by tuna (representing 68.9% of the total value) followed by other canned fish/seafood, with a 17% share. Mackerel accounts for the remaining 14% share. -Arcor Group is the market leader with a 46.1% share of the market. Canned Fish and Seafood in Argentina (Canned Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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