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Canned Fish and Seafood in Chile to 2013 (Canned Food)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Canned Fish and Seafood in Chile (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The canned fish/seafood category was valued at CLP123,513.5m ($236.8m) in 2008, representing a CAGR of 5.8% since 2003.
-By the end of 2013, the canned fish/seafood category will be worth CLP159,304.8m ($305.4m), with an expected CAGR of 5.2% between 2008 and 2013.
-The canned fish/seafood market volume totaled 66.3 million kg in 2008, representing a CAGR of 3.4% since 2003.
-By the end of 2013, the canned fish/seafood market will total 79.3 million kg, with an expected CAGR of 3.6% between 2008 and 2013.
-The canned fish/seafood market was led by mackerel (representing 67.3% of the total value) followed by tuna, with a 22.7% share. Other canned fish/seafood accounts for the remaining 9.9% share.
-Pesquera San José SA is the market leader with a 41.9% share of the market.
Canned Fish and Seafood in Chile (Canned Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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