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Canned Fruit in Chile to 2013 (Canned Food)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Canned Fruit in Chile (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The canned fruit category was valued at CLP35,038.9m ($67.2m) in 2008, representing a CAGR of 2.2% since 2003.
-By the end of 2013, the canned fruit category will be worth CLP37,914.7m ($72.7m), with an expected CAGR of 1.6% between 2008 and 2013.
-The canned fruit market volume totaled 32.4 million kg in 2008, representing a CAGR of 2.2% since 2003.
-By the end of 2013, the canned fruit market will total 35 million kg, with an expected CAGR of 1.6% between 2008 and 2013.
-The canned fruit market was led by other canned fruit (representing 51.9% of the total value) followed by peaches, with a 30.4% share. Fruit cocktail accounts for the remaining 17.7% share.
-Unilever is the market leader with a 30.8% share of the market.
Canned Fruit in Chile (Canned Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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