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Global Cereal Bars to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 25
Introduction
This databook provides key data and information on the Global Cereal Bars (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The cereal bars category was valued at $7,011.4m in 2009, representing a CAGR of 6.9% since 2004.
-By the end of 2014, the cereal bars category will be worth $9,082.4m, with an expected CAGR of 5.3% between 2009 and 2014.
-The cereal bars market volume totaled 529.7 million kg in 2009, representing a CAGR of 6% since 2004.
-By the end of 2014, the cereal bars market will total 661.3 million kg, with an expected CAGR of 4.5% between 2009 and 2014.
-The cereal bars market was led by other bars (representing 36.3% of the total value) followed by sports and energy bars, with a 35% share. Granola/muesli bars accounts for the remaining 28.7% share.
Global Cereal Bars (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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