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Global Chocolate to 2014 (Confectionery)
Datamonitor, Jan 2011, Pages: 27
Introduction
This databook provides key data and information on the Global Chocolate (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The chocolate category was valued at $77,281.6m in 2009, representing a CAGR of 2.9% since 2004.
-By the end of 2014, the chocolate category will be worth $88,338.8m, with an expected CAGR of 2.7% between 2009 and 2014.
-The chocolate market volume totaled 6,226.5 million kg in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the chocolate market will total 6,822.9 million kg, with an expected CAGR of 1.8% between 2009 and 2014.
-The chocolate market was led by chocolate countlines (representing 28.9% of the total value) followed by molded bars and boxed chocolate, with a 23.6% and 19.8% market share, respectively. Chocolate straightlines, novelties and other chocolate constitute the remaining segments with a 14.6%, 7.7% and 5.3% market share, respectively.
Global Chocolate (Confectionery)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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